
In a study of how occupation affects happiness, business owners come out on top.
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Marketing is the art of telling a story to a consumer that they want to hear. It lets them persuade themselves to want to buy something. Inherent in that story is that it has to: 1)Have something that they want; can’t force it on them 2)Be authentic and tell them the truth; no fraud 3)Be so remarkable, that people will want to tell it to others. When you put all those pieces together, that’s what a marketer does for a living. Defined by: Seth Godin
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