Organizational storytelling is slowly but surely becoming a hot strategy for conveying important information about your business, both internally and externally.
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Wednesday, July 08, 2009
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Marketing is the art of telling a story to a consumer that they want to hear. It lets them persuade themselves to want to buy something. Inherent in that story is that it has to: 1)Have something that they want; can’t force it on them 2)Be authentic and tell them the truth; no fraud 3)Be so remarkable, that people will want to tell it to others. When you put all those pieces together, that’s what a marketer does for a living. Defined by: Seth Godin
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- Khusseini
- For more than 10 years, I've been applying and honing my marketing skills to help companies improve their performance. Through persistent learning and a determined pursuit to simplify the seemingly complex strategies used by the most successful businesses today, I've developed a keen understanding of the marketing issues facing companies in today’s volatile marketplace. I help companies maximize their marketing investments, improve their marketing IQ and decision making, and grow their businesses.
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