Study of Fortune 1,000 Finds Post's Authority Is Limited at Most Companies
by Natalie Zmuda
Published by Advertising Age: June 18, 2009
NEW YORK (AdAge.com) -- As if average 28-month tenures weren't enough of a disincentive for marketers to seek the chief marketing officer hot-seat, a recent assessment of SEC filings of Fortune 1,000 companies suggests that the post remains low on the priority list at many organizations, and CMOs' authority remains limited.
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Friday, June 26, 2009
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