"I'm homeless. I'm hungry. I've got 6 kids. I've got AIDS. Pleas help. God bless," reads the handwritten cardboard sign sitting in front of the homeless man. Sometimes we are drawn to give and sometimes we're not. Regardless of what you may think is happening that sign he are holding is in fact a piece of marketing. The question is, is it an effective piece of marketing?"Thursday, June 11, 2009
What Companies Can Learn From The Homeless: By Simon Sinek
"I'm homeless. I'm hungry. I've got 6 kids. I've got AIDS. Pleas help. God bless," reads the handwritten cardboard sign sitting in front of the homeless man. Sometimes we are drawn to give and sometimes we're not. Regardless of what you may think is happening that sign he are holding is in fact a piece of marketing. The question is, is it an effective piece of marketing?"
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