YORK, Pa. (AdAge.com) -- At HSBC, London-based Alex Hungate has a unique job in that it combines oversight of global marketing with the business leadership of personal financial services, but he expects that to become more common. "Going forward, particularly in service organizations, customer experience will come to be seen as another marketing discipline that top marketers need to understand. Understand how to measure it, and of course understand how to manage it. That's not always the perception today."
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Monday, June 15, 2009
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