Dell Tweets Up $3 Million in Revenue, While Twitter Still Searches for Profit

While Twitter struggles to prove it can be profitable, Dell is showing that even if the social media site can't cash in, companies that use Twitter certainly can. Dell is reporting that it pulled in more than $3 million over the past two years from its 600,000 Twitter followers who clicked through its posts and purchased products.

For Dell, $3 million is a drop in a multibillion-dollar bucket. But Dell's success in driving traffic through Tweets to its Web site, coupled with the purchasing follow-through of customers, hints at the marketing potential Twitter possesses.

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